10 billion pints of beer are consumed in the UK every year. Beer goggles work.
Scientists have proven that beer goggles are real - people really do look more attractive to us if we have been drinking.
Researchers from the University of Bristol, England gave 84 heterosexual college students chilled lime-flavored drinks that were either non-alcoholic or given a dose of vodka equivalent in alcohol to a large glass of wine or a pint-and-a-half of beer.
After 15 minutes, the volunteers were shown photos of 40 other college students of both sexes.
Both men and women who consumed alcohol found the faces more attractive.
The researchers also asked volunteers to rate their mood, and found no differences in the alcohol group compared to the no-alcohol group, which suggests that the observed effect was not due to a general change in mood.
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